Digital Age

  In today’s bustling digital landscape, much attention is lavished on chasing generic search terms. Yet businesses that wish to build lasting authority are now recognising the quiet, consistent power of branded keywords . If your SEO strategy has overlooked this vital asset, it’s time to reconsider and refine your approach. What Are Branded Keywords? Simply put, branded keywords are search terms that directly reference your brand name or associated products. They might be as straightforward as "Burberry trench coat" or more specific phrases like "Barclays online banking app". They also include acronyms, slogans, taglines, and even common misspellings. Essentially, when someone types your business name into Google, they're using a branded keyword. It’s an indicator that the searcher already knows your brand — an important step closer to making a purchase or establishing loyalty. Why Do Branded Keywords Matter? The value of branded keywords extends far beyond m...